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Flexible Products, Lower Prices
Wednesday August 27, 2008,
11:00 am ET
CEDAR HILLS, Utah, Aug. 27 /Patrick Oborn/ --
During the 2000 Internet bubble meltdown, the telecom industry learned the hard way that
wild spending on network infrastructure was not the best approach to attracting new business
and investment. Over the past 7 years the industry, particularly the CLECs (Competitive
Local Exchange Carriers) have been focusing on building products that offer more bang
for the buck in order to compete with the Bells in their own backyards. One product that
has become the flagship offering to small to medium size businesses is the dynamic integrated
T1 line, which combines all the usefulness of 24 regular phone lines into a singe T-1
capable of delivering high-speed broadband on the same connection.
Is the era of the analog trunk, or bundle of 24 DS-0 (64 kbps) channels,
officially over? Possibly, thanks to the two-for-the-price-of-one features
of a dynamic integrated T1, which can function exactly like a pure 1.5 mbps
data T1 when no one is one the phone, and allocate required bandwidth
for voice traffic when a user initiates a phone call. Likewise, as soon
as the client terminates the voice session, the 64 KB is re-assigned back
to the digital universe. This switch-hitting capability provides all
of the feel and function of a data T1 and voice T1, for a fraction of the price.
There are two basic "integrated" DS-1 configurations, analog and digital. The 24-line
bundle in which they come is termed a "trunk". The main difference between analog and
digital trunks is their flexibility. With digital trunks, voice lines not in use
can be dynamically reconfigured to carry data traffic, so they don't sit idle.
Analog trunks on the other hand can not change their function once configured
by the service provider. Data channels remain data channels and the same for
voice channels, even if there is no voice traffic.
Adoption of new technologies take time, and dynamic integrated T1 service is no
different. Since the telephone service is regarded more as a utility than anything,
business pay very little attention to changes in the industry. Significant price
reductions and incentive packages need to be placed on their doorstep by proactive
consultants and telecom salespeople in order to grab their attention. However, once
the new technology begins becoming commonplace in the industry, momentum builds
and soon the new products become standard. Businesses soon see themselves at a
disadvantage to their piers if they don't adapt and keep up.
Expect innovation to continue on its upward spiral as the CLECs continue to expand
their footprints as well as their customer bases. Barring any funny stuff from the FCC,
the CLECs will be here to stay. Sorry Ma Bell.
Evolution has lead to a better, cheaper alternative to TDM services that the Bells were
peddling for decades in a vacuum of competition. Now the industry, lead by the innovation
and great business practices of the CLECs, seems to have turned a corner - leaving the
incumbents playing catchup. Obviously, the main benefactor of all of this competition
is the small to medium size business - a segment of the market that was taken for granted
until today.
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