|
Flexible Products, Lower Prices
Monday September 15, 2008,
02:15 am ET
SALT LAKE CITY, Utah, Sep. 15 /Patrick Oborn/ --
Business broadband, its price, and who can afford it, are changing. Every day an increasing number
of business are finding the new broadband services made available to them by the "new" telecommunications
companies that are emerging from the latest round of mergers and acquisitions. Overlapping networks
are being consolidated into bigger and leaner footprints, lowering the cost of dynamic integrated
digital signal 1 (DS1) service to the price range of about five regular phone lines. Small to medium
size business can now afford services once reserved for the Fortune 1000 companies.
Adoption of new technologies take time, and dynamic integrated T1 service is no
different. Since the telephone service is regarded more as a utility than anything,
business pay very little attention to changes in the industry. Significant price
reductions and incentive packages need to be placed on their doorstep by proactive
consultants and telecom salespeople in order to grab their attention. However, once
the new technology begins becoming commonplace in the industry, momentum builds
and soon the new products become standard. Businesses soon see themselves at a
disadvantage to their piers if they don't adapt and keep up.
"I am very satisfied with my new XO dynamic T1" added Mike McLoude, a small business
owner in Santa Monica, California. "The flexible nature of the system allows me to
conduct business with the same efficiency as many of my bigger competitors, for less
than what they pay." Mr. McLoude is not alone - many Californians are seeing the
technology light and taking the leap of faith away from traditional TDM.
"Even though we have been witnessing the re-consolidation of AT&T, we will never go
back to the dark ages of telecom where customers were stuck with bad customer service
and high prices" commented Troy Karlson, telecom analyst for e-STAR. "The competitive
local exchange carriers (CLECs), all whom own their own networks and compete directly
with the Bells, have created products such as dynamic T1 service that enables its
customers to connect to the Internet at 1.5 MBPS and have up to 24 regular voice lines,
packed with a feature-rich suite of add-ons, all for under what it costs to have
6 regular phone lines from Qwest/AT&T/Verizon.
Change does not happen quickly in an industry as so heavily regulated as Telecommunications.
Recent industry consolidation has provided huge alternatives to the incumbents, who
are now under pressure to keep up with new technologies while charging better prices
to retain and attract new customer bases.
CLECs are continuing to find new and loyal customers in the small business space, but
for how long will this trend continue? Will the RBOCs ever be able to give them a fight
on a level playing field? Only the FCC knows that answer to that question - all we can
do is be thankful for the past 12 years of progress and hope we never return to the
pre-1996 era of Telecommunications.
|
|
|
